1-FW19-Magazin-Umsetzung

THE ODD ONE OUT

THE ODD ONE OUT

It took a long, concerted effort before we decided on this year’s slogan of the Forward Festival. We had countless ideas that were rejected in the end, because none of them felt right to us. Thus, we were thrown back to the question what lies at the heart of the Forward Festival? What’s the essence of the team behind the festival? In one of our brainstorming sessions under the guidance of advertising legend Erik Kessels we came up with the term “peculiar” to describe us. Then, the scales have fallen from our eyes. Compared to other festivals our approach is odd. We don’t only feature creatives

 

                                                                             

It took a long, concerted effort before we decided on this year’s slogan of the Forward Festival. We had countless ideas that were rejected in the end, because none of them felt right to us. Thus, we were thrown back to the question what lies at the heart of the Forward Festival? What’s the essence of the team behind the festival? In one of our brainstorming sessions under the guidance of advertising legend Erik Kessels we came up with the term “peculiar” to describe us. Then, the scales have fallen from our eyes. Compared to other festivals our approach is odd. We don’t only feature creatives

 

                                                                             

It took a long, concerted effort before we decided on this year’s slogan of the Forward Festival. We had countless ideas that were rejected in the end, because none of them felt right to us. Thus, we were thrown back to the question what lies at the heart of the Forward Festival? What’s the essence of the team behind the festival? In one of our brainstorming sessions under the guidance of advertising legend Erik Kessels we came up with the term “peculiar” to describe us. Then, the scales have fallen from our eyes. Compared to other festivals our approach is odd. We don’t only feature creatives

 

                                                                             

1-FW19-Magdazin-Umsetzung Kopie

     who are in high demand but also unknown artists whose work we are convinced of. We give artists the room to express themselves freely, without the boundaries of a paid project or the daily struggles many creatives have to endure. Furthermore, our interdisciplinary approach sets us apart from others. We don’t concentrate on one field but provide a platform for the entire creative industry. All these facets let us stand out, in other words they make us to “The Odd One Out”. 

     who are in high demand but also unknown artists whose work we are convinced of. We give artists the room to express themselves freely, without the boundaries of a paid project or the daily struggles many creatives have to endure. Furthermore, our interdisciplinary approach sets us apart from others. We don’t concentrate on one field but provide a platform for the entire creative industry. All these facets let us stand out, in other words they make us to “The Odd One Out”. 


Even on a second level, the slogan is a perfect match. The Forward Festival is celebrating its fifth anniversary this year. This is an important milestone for us and we are very proud of it. The big trick is that the number five is an uneven - an odd - number. This could not be an coincident. With so much oddness flying around, we knew that we had found our festival motto.

But the festival slogan is not just about us, it is also about you and the life of creatives in general. It’s not easy being different. To be excluded is an experience that most of us have had to go through and creative people usually experience it more often, because they don’t fit perfectly into the everyday life of others.

Creativity goes hand in hand with being perceived as strange or peculiar, in other words, as odd. Creatives mostly operate beyond the norm. They evade social norms in order to create something new and different. We think that this otherness is one of their greatest gifts. Their ability to disagree and to take on a different perspective is an extremely important trait.



Even on a second level, the slogan is a perfect match. The Forward Festival is celebrating its fifth anniversary this year. This is an important milestone for us and we are very proud of it. The big trick is that the number five is an uneven - an odd - number. This could not be an coincident. With so much oddness flying around, we knew that we had found our festival motto.

But the festival slogan is not just about us, it is also about you and the life of creatives in general. It’s not easy being different. To be excluded is an experience that most of us have had to go through and creative people usually experience it more often, because they don’t fit perfectly into the everyday life of others.

Creativity goes hand in hand with being perceived as strange or peculiar, in other words, as odd. Creatives mostly operate beyond the norm. They evade social norms in order to create something new and different. We think that this otherness is one of their greatest gifts. Their ability to disagree and to take on a different perspective is an extremely important trait.


This ability to think independently is a quality that is increasingly lost and therefore more important than ever. Also, the idea that some people see more possibilities than others is central to the concept of creativity. We want to emphasize this independence with the festival slogan „The Odd One Out“. We also want to encourage you to let your creativity flow freely and to put the fun of creation to the fore. This is an important process to find yourself and your work style.
Because wh

This ability to think independently is a quality that is increasingly lost and therefore more important than ever. Also, the idea that some people see more possibilities than others is central to the concept of creativity. We want to emphasize this independence with the festival slogan „The Odd One Out“. We also want to encourage you to let your creativity flow freely and to put the fun of creation to the fore. This is an important process to find yourself and your work style. Because wh

 

1-FW19-Magazin-Umsetzungsdf

With this year‘s festival slogan we want to support you on this road and invite you to become part of the oddest crew – Forward – we‘re the odd ones out. We like playing tennis with alpacas, wearing a diving helmet for no reason, giving bricks to our ants and have fun along the way.

With this year‘s festival slogan we want to support you on this road and invite you to become part of the oddest crew – Forward – we‘re the odd ones out. We like playing tennis with alpacas, wearing a diving helmet for no reason, giving bricks to our ants and have fun along the way.

With this year‘s festival slogan we want to support you on this road and invite you to become part of the oddest crew – Forward – we‘re the odd ones out. We like playing tennis with alpacas, wearing a diving helmet for no reason, giving bricks to our ants and have fun along the way.

1-FW19-mMagazin-Umsetzung